Mass media influence on society.

It is hard to argue that nowadays the media plays a very important role in the systems of present lives. For the last decades the life became less simple that it was before. People have more demands and requirement as they became more aware of their rights and certainly know their demands and requirements. Thus the importance of the media and technology progress cannot be denied there are still a lot of opinions and discussions about the role of the media in our lives. People want to be always informed about the latest news and events that happen in the world. Today the world is like a global village due to media where people sitting on one country know about other people who live in other part of the world. Mass media effects on various branches of our lives such as education, environment and even family live. It can give both positive and negative effect on our lives. It is also a part of our history. I guess that it won’t be exaggeration to say that the media became as much important as food and clothing. It can’t be denied that media makes the world smaller and people closer through its various medium tools like television, radio, internet or newspaper.

Especially the internet has become a real need of many people not just for work but also for communication with a great number of people around us. The social networking has occupied a special place in our lives and in case of its absence we really think that something is missing. There plenty of social tools such as Twitter, Facebook, Orkut and others that make it possible to connect people with different interests from various countries.

Besides the function of connecting people, media also provides informative function. It informs us about the interesting facts and events, the latest new from all over the world. It implements the function of a mirror that reflects everything about the world and society to us. The journalists who work for television or prints are like the soldiers who take their live the risk in order to bring the truth to masses and to make them aware about important news. It is really hard to imagine today’s life without media.

However for the recent decade the media has become more commercialized. And the main purpose of media to convey the truth and information to common people is pushed to the sideline. More and more media people and companies are predominantly focusing on commercialization instead of maintaining the real purpose of media. Thus there are some ethical people who struggle against media commercialization by providing the veracious and relevant information.

The influence of media on our lives cannot be underestimated. Every day, every hour you connect your live with media in this close relationships. If you just look around you would not probably find any aspect of your life that is not touched by the media. It affects on everything whether it is work, education, relationships or entertainment. Media is everywhere.

There are little doubts that the Internet has caused a huge changes the way we work, learn, communicate and shop. The most famous ability of the Internet is to spread information whether fact or fiction. Before the Internet came into existence we were limited only to news editors and cable news, but the Internet imported our lives with great choice that includes various functions. You do not longer need to wait a morning newspaper or news on TV as you can simply find the needful information about the whole world, see the views of all sides on the web. However the dramatic influence of the Internet also takes a place in our modern society. The Internet has an impact to the lives of all who use it for the communication purposes. And there are no exceptions to whether you use Internet for conducting business, trying to keep direct contact with relatives and friends or just seeking for the information on topic you are interested in. It influence on any of us at any time. The ease of getting information with the help of the web also has brought a large amount of fallacies, hoaxes, and other money schemes. More information about the negative experience can be found on the Internet.

A few decades ago no one could even imagine that several computers linked to each other would lead to the worldwide network of constant communication which would influence on people daily. Its impact is provided by various means that can not be viewed but changes our opinion, behavior, vision.

The most well-know tool of the massive social network is “Facebook” that was launched by the group of Harvard students. The main intent of Facebook creation was to keep in touch with each other, to share photos and music, to exchange views and to express their opinions. However this innocuous at first sight mean of communication helped to gain a real fortune to its founders and to became the most popular place among the teenagers and youth. Today it not only allows to contact to long forgotten people and vice versa but also listen to the music, create gallery with your favorite photos, watch videos, share news, comment events, photos and statuses and much more.

The people who are involved in business also make their investment decisions with the impact of the Internet as it provides the stock market information and currency exchange rates that help to determine if the investment will be successful or not. Even Moms are under the impact of the Internet when they compare prices of the product they are going to purchase and clicking on latest prices. Indeed today almost every product can be purchased online from different sellers.

Today millions of people browse the Internet daily for various purposes. Someone looks for communication, someone for curious and interesting information, someone for work or studying. However it does not matter what purpose you pursue while using the web. The impact could be both positive and negative. And it is only you who decide whether you need to reduce its influence to your live or in contrary to live predominantly a social network life.

The influence of media has been becoming stronger and stronger for the last few decades. It leads to the more tough competition between producers and advertisers who are trying to put into life more productive ways to attract people’s attention. They use different means to catch your attention such as movies, magazines, commercials, and shows. The advancement and development in technology established the increasingly growing speed at which news going around the world. Today everything in the world is evolving about the people’s needs and demands. In its turn media can have a great impact on different thoughts and opinions but the question rises how much.

Have you ever had this feeling during the movie watching that it is all about you, you are the part of it and sometimes in the state of emotional excitement even feel the same that movie characters do. On the one hand, movies and TV shows helps us to relax and forget about your own problems by the way of getting us caught in the certain emotional state. On the other hand, the effect of such therapy does not stop even when the program or movie ends. This effect can have a great impact on the behavioral strategy of people and can cause to their changes.

Very often the television shows and programs have an intention to create an atmosphere that can influence the view of individuals towards different social issues like racial discrimination and others. These programs have the attempt to mislead the real picture of the reality. Unfortunately not everybody can understand and distinguish the real facts and fictions that are specially created for effecting to the minds of other people.

The children and youth are the most weak components as they are the most easy to influence at. Children often emulate the movie heroes which they saw in action films. It engages them to violent acts without understanding that such actions are unacceptable in real world and can cause harm. Cartoons programs also stimulate children’s acts of violence as they show violence and deceitful scenes that can’t teach anything good. The children have the tendency to copy the behavior of characters of their favorite movies, TV shows and cartoons and often suppose that the only way to confront the problems is to deceive other people. Youth is also very ductile. There are a lot of suicide incidents among the teenagers who simply tried to imitate their favorite actress. There are a lot of cases of violence that has been imitated from different movies just because the teens saw it in their favorite films. And it is only a miniscule part of the examples that reflects the disturbing impact of media on people’s behavior.

So it becomes evident that the media influence greatly on the people’s behavior especially to those whose psychics is not stable enough or whose world view is not totally determined. Media people are trying to misbehave against other people in order to get their own profit and revenue.

We have already defined that the media in particular the Internet has a great impact on all aspects of our lives. And this impact can be both positive and negative. Unfortunately some media people are trying to reap a benefit doing some illegal actions through the Internet. Today the Internet is some kind of growing boom that is spread to all spheres and industries. The Internet makes it easier to accomplish and manage many things like shopping, research, banking, travel and much more. With the simple touch of your finger you can proceed various pursuits. These pursuits can be not only legitimate but also illegal. It is as much easier for scammers, con artists and other miscreants to do their machinations as for simple people to purchase something online or to use the service of online banking. But there are some illegal actions that left behind others because of their frequency, dispersion and successfulness. We will take a closer look only to some of these illegal schemes; however you can always find more information about the Internet scam on the web.

Phishing scams. It is one of the most popular ways of hitting people worldwide. Millions of Americans suffered from phishing scams made by online fraudsters whose aim is to make everything possible to steal users’ identities. The scheme of this scam is very simple: they send an email under the guise of your bank stating about your identity theft and ask to log in to the system in order to verify your account information. In addition, they threaten to close your account in case you do not take any actions immediately.

Auction fraud. It is also very widespread type of the Internet scam that lies in sending money but instead of getting the paid product receive nothing. There are huge quantities of eBay chicanery but the results are almost always the same – you pay for the good or service and receive nothing but grief in return. So in order to not get scammed thoroughly learn the bidder and product description. You may also refer to user’s reviews and rate of the seller that may indicate his dependability.

Nigerian 419 letter. This email scam includes the letter that usually written in capital letters and contains the information that outlined the situation in Nigeria that required a huge amount of money to be transferred for safety to the United States of America. In assistance to the money transfer, the recipient is promised to receive a percentage of the transferred amount that usually counts from hundreds of thousands dollars to a few millions.

“Congratulations! You have won a …”.The scheme of this fraud is worked out for very trustful people. It lies in sending the emails notifying you about the great prize you have won. As a rule the prize is something cool like plasma TV but very often it is some hot gadget du jour such as iPod or Xbox. For many people it sounds very tempting and they visit a web side and give their credit card number and PIN code for covering fictional shipping costs.

There is a popular belief that people who watch more TV spend more money on things they do not really need or want to have. So the question rises is it really true and if yes how much the adverting influence on our choice while making various shopping decisions. Do we really need to buy a certain product or our choice is simply inspired by continuously repeated advertisements on radio, TV and Internet. Do these things make us feel good or happier? Does anyone have immunity to the advertisement impact and how we can get it? I guess if someone decided to buy the things he really need like for example new car he will do this without seeing any commercials.

It is evident that the advertising works on children very much as they do not understand its potential danger. Children want to have everything they have ever seen on TV from different toys to junk food and other advertised products. This is the main reason of banning commercials during the children’s blocks. Thus this does not stop marketers who create new and new ways and means how to influence on children.

The influence of ads on teens is not less than on children. In contrary to children who are sensitive to all kinds of advertisements, the teens have learned to tune the direct commercials out as they have seen huge quantity of ads. Instead they are influenced by the coolest kids and celebrities who dictate the style of life the teens should come after and the look they should have. It stimulates teens to buy clothes and things they see on such idols in order to be popular and have a prestigious look.

It should be the adults to be the least likely to be influenced by advertisements as they have the biggest experience and have more rational attitude to the situation. But it is not always so. I suppose that the level of the advertising impact differs depending on individual’s personality and personal characteristics. However it does not mean that marketers will not try to influence on everyone.

There is a category of people who buy almost everything they saw on TV. These impulse purchasers bring marketers and selling companies real fortunes as they behave in an impulse way while purchasing something. They surely will order the pizza after seeing this pizza ad on TV. Others have a passion to the latest, hottest, and newest items as a rule created by the famous designers or that can be bought in fashion shops. They can easily pay the twice price for the latest gadget or equipment in order to be one of the first who have it.

I would take the view of those who suppose that individuals who rationally spend their moneys on shopping are less influenced by advertisement. As a general, they are frugal people that can be included to the category of careful shoppers who made their shopping choice by their own or friend’s experience that is not influenced by the commercials. As a rule they hate everything about advertising from music that annoys their ears to clothes. If you want to find out more about the subliminal impact of advertising on people click here.

Advertising is a very tricky business as you can not really know what will or not going to work. If you want to advertise your product online you should be always aware of the most widespread internet scams related to advertising online and know the ways how to avoid them. There are some most common advertising scams on the Internet so before starting to promote your product by advertising means it is recommended to get to know them in order to receive a good return on your advertising expenditures. We will look closer only several of them but if you are in need of more information about the advertising scams you can always find it on the web.

During the selling online process it is often required to provide a contact email address. However even the most honest website that you use for your advertising can be a victim of the fraudulent software programs which aim is to obtain the email address. Generally such programs use three main methods: they can get your email address by going to the advertisements and finding the emails located in the ads themselves; sending of an automatically completed form with the general question of providing more information about the selling item and collecting your email from the reply; accessing the database for contact emails that are in store by getting through the website security. The reasons of such interest to your email address can differ, however the most widespread one is using it for sending SPAM or to sell email to others who deals with SPAM. So if the best protection of your business and personal email address is not the using of the most perfect reputation sites but using the free temporary emails that your can get from Gmail or Yahoo. In case you become a victim of such fraudulent program you will be able to simply throw away this temporary address and save your business and personal ones in safe.

Very often advertisement scammers are trying to get any financial information about you such as bank account or credit card number. So you should be warning if someone asks this information in any form oral or written forms. You should not provide this information even if the registration or from contract do not allow you go for the next step or to take any actions. There is huge number of reasons why fraudsters need you personal information including money transferring or administrative and security reasons. The majority of the financial institutions use a small number of typical personal questions for identifying people. As a rule these are your date of birth, your name, your mother’s maiden name etc. Knowing answers to these question and your bank account or credit card number scammers can easily pose them as you. So in order to be in safe try to chose the payment method that requires providing the minimum information. If you feel something suspicious, immediately contact your bank or credit card company to take some security measures.

In a nutshell, be aware of everything suspicious and strange. This will help you to safe your money and nerves.